31.1 community media

Social action media is a informative piece which aims to promote and create a positive changes in whether it is in a national or worldwide, the whole purpose of Social Action is about creating an impact and change also this can be targeted at the rest of the world or the community. 

Without Social Action there are some things which we would have never seen or heard of before. The reason being awareness wouldn’t have been raised by doing a video. Social Action also helps awareness on issues which may be affecting the community or the whole country. The topics which are usually dealt with in social media are racism, drug addiction, alcoholism, and politics. These productions which are done at national level will be more detailed, thoroughly planned out and have more of a budget compared to the ones which are done at the local level. While they are making the national they have to think of the marketing and distributing because the whole country is going to end up watching it. An introduction to what the problem is to try and grab the audiences’ interests to hopefully get them on side with the campaign. Social media is like the main way to find or target your target audience because nearly everyone these days uses social media. For a start you could put your video on YouTube which allows you to find your target audience more demographically.

Purpose:

The purpose of this is to raise awareness for people smoking around their children because the children are imitating their parents. The parents are shown trying to protect their children by hiding their smoking habits

Techniques used:
The production has got lots of two shots to show relationships between parents and   children and children acting as their parents. They have used this throughout because children want to be like their parents and they pick up on things they do and copy. The video is filmed from a child’s perspective

Impact:
The impact makes smokers aware that children copy things they do and also not to smoke around your children because it will make them want to smoke to. These attempts are unsuccessful and the ad ends with a child standing in front of the mirror pretending to smoke, using a crayon as a cigarette.

Rebecca

 For my brief the weakness I have pointed out is that my target audience is not correct because in shows that in my questionnaire.  My question I was targeted at 17 to 18 yr old but mostly was 16 years old people that out of my questionnaire however my questionnaire was informative this shows that I know a lot about the topic I will be doing another strength of my questionnaire is that everybody is aware of what's going on around them and sexual piec but mostly was 16 years old people that out of my questionnaire however my questionnaire was informative this shows that I know a lot about the topic I will be doing another strength of my questionnaire is that everybody is aware of what's going on around them on sexual abuseand asked to give a questionnaire when I arcs what do you think the punishment should be they said a longer sentence in prison.

rebecca 718.9.15 the purpose of social actions media

1. to bring about local, nations and global change
2. to change attitudes
3. to raise awareness
4. to create access to media production for no traditional groups
5. to challenge dominant representation and agendas
6. to create community ties
7. to proved information
8. campaign ways towards a goal
9. to change voting behaviour
10. to infiltrate mainstream media
11. to build relationships with subjects    


homelessness 

1. which of the list of purpose apply

 to change peoples attitudes towards homelessness
to raise awareness about homelessness
also to proved information about becoming homeless
to create community ties

2. what is this media form trying to tell us or make us do

also to build relationships with subjects home hand witch is homelessness
to build relationships with subjects

3.what emotional techniques do you think that have used and why




food for thought

1. which of the list of purpose apply

the purpose was to change peoples attitudes towards food
to change voting behaviour
to infiltrate mainstream media

2. what is this media form trying to tell us or make us do

to build relationships with subjects  
to create community ties
to proved information

3.what emotional techniques do you think that have used and why

The Controller 

1. which of the list of purpose apply

the purpose was to change peoples attitudes towards food
to change voting behaviour
to infiltrate mainstream media

2. what is this media form trying to tell us or make us do

to build relationships with subjects  

to create community ties
to proved information
3.what emotional techniques do you think that have used and why

rebecca yr13 kony

kony review

maybe Jason Russell's web-based film Kony 2012, calling for international action to stop the Ugandan war criminal Joseph Kony, can't be considered great documentary-making. But as a piece of digital polemic and digital activism, it is quite simply brilliant. It's a slick, high-gloss piece of work, distributed on the Vimeo site, the upscale version of YouTube for serious film-makers. And its sensational, exponential popularity-growth on the web is already achieving one of its stated objectives: to make Kony famous, to publicise this psychopathic warlord's grotesque crimes: kidnapping thousands of children and turning them into mercenaries, butchers and rapists.

It does not stick to the conventions of impartial journalism, in the BBC style. It is partisan, tactless and very bold. But it could be seen as insufferably condescending, a way of making US college kids feel good about themselves. And is Russell scared to come out and admit that effective action entails an old-fashioned boots-on-soil invasion of a landlocked African country, with plenty of collateral damage and civilian death?

A3 styles , conventions and techniques

Styles: In this music video one of the styles that was used is narrative, the images used in this video tells us about the story line witch tells us a bit about whats going on in the music video this insures that know one would be confused about with the imagery and the lyrics, in this video it looks like they are one holiday, having fun and drinking, another style used in this music video was impressionist, this tells us about the mood and the atmosphere in the video witch is a party vibe, plus the use of cutaways is used to go in time with the beat for the song, because of the use of the cutaways it tell us that this music video is a up tempo and fast song.

Camera Techniques: In this music video their is a lot of camera techniques in it shot as close-up, medium shot, cutaway shot, long shot and extreme long shot and long shot in this video long shots was used, they use this to focus on that one image/artist and to let the viewers know that he is one of the most important people in the video plus this will insure that you would not forget the artist.

Conventions and techniques:Focus on performer is one of the techniques used in this music video the convention this video uses is that they focus on the artist by close ups and mid shots.

Another technique this music video would be using Lighting and colour in music video to create a bright fun atmosphere in the video.

Style: In this next video I'm analysing , the former rapper makes a great impressionist , narrative and also an interpretative style too. In this music video the scenes and the atmosphere changes from time to time depending on the lyrics and the mood of the  music video , however, the tune makes several cutaways with imagery and pace in the flow of their voices too. By doing this style it often  means a significant thing either a establishing shot or to show the mood or tension between the past or to add more of an effect . In this case its got a good affect on the music video.

camera techniques

In this music video their isn't a lot of camera techniques their is alot of close-up, medium shots in this video hey use this to focus on that one image/artist and to let the viewers know that he is one of the most important people in the video plus this will insure that you would not forget the artist.

convention and techniques

the convention and techniques in this Focus on performer used in this music video the convention this video uses is that they focus on the artist by close ups and mid shots.

Another technique this music video would be using Lighting and colour in music video to create a bright fun atmosphere in the video and many more.

treatment R

Client

Nike Mercurial Vapor Football Boots

Purpose of this campaign

The purpose of this campaign is to sell the product to my target audience this would make sure that my product is sold their for this would raise the awareness of my item, I can put out a lot of information’s about my product the nike mercurial Vapor football boots, you get special offers with the boots like a (buy one get one free) this is also a form of promoting sales and special offers, I would increase the marketing of my product plus because of the advert the radio advert would gain money from it their for the seasonal awareness would raise.

 Unique Selling Point 

The unique selling point of my product is that it is the only football boots that has the soft padding on the sides and the front for more control on the ball.

   Placement  

The placement of my advert would be on kiss 100 because my target audience is young people aged from 14 to 22, this advert would be played during the week day and from around the times of 12pm to 6pm.

   Production Roles  

  Director : Organising and telling people their very own roles on the day

Writer : who produces the script and who writes it
Editor : who decides to edit and adds Fx's to the music 
Technical Support : Class mates
Voice actors: Straight powerful flow of pace   

Elements of budget  

the budget ill be using for my radio station , paying them out for broadcasting. I would preferably like to do would be 20 seconds to 30 seconds if needed this is the most reasonable time for my sort of event in my general opinion , reason being is because as for me I would rather present the product to you instead of talking for a short period of time.

Product name:Nike Mercurial Vapor Football Boots


Name of advert :Nike Mercurial


Style of advert: informal, Humorous, Serious
SCRIPT 1
MVO - Fx -  wait, have you had enough of trying to find the right football boots to suit your games? 

( goal sounds)

MVO - Well, now we have made the best boots for your needs!
Fx - (fans chearings)

MVO - This year we have come together with a new a new brand called nike this would bring the best out of the boots

MVO - Fx Laugh - but wouldn't you think the price range for these football boots be pricey, well don'0t worry about thats because the price range would suit your price.

MVO - You can now pre-order our new boots for your next game as we now got limited colours , rad , grey , Black , Blue and White.

  the Style: Informal, Humorous, Serious

MVO - HI guys!, have you been looking for new boots because you lost or ripped your old one they stay tuned to find out more info.

FVO -  you heard it here first , stay tuned in and listen to it carefully 

Fvo - Put your old boots in the bin and get yourself a new pair of Nike Mercurial 

Fx - fans chearing)

MVO - SO ORDER YOUR PAIR NOW!

Product name:Nike Mercurial Vapor Football Boots

Name of advert :Nike Mercurial

Style of advert: informal, Humorous, SeriousSCRIPT 2

MVO   Are your tired of looking for boots to suit your style? 

( goal sounds)

MVO - Well its your lucky day because we just made the right boots for you
Fx - (fans chearings)

MVO - SO COME ALONG AND BUY THESE BOOTS NOW!!!!!!!

MVO - Fx Laugh - Dont worry about the price range, JUST BUY THE BOOTS NOW!

MVO - YOU CAN NOW GET THESE BOOTS IN ANY COULOR YOU WANT

  the Style:  Serious

This advert should last for no longer than 30 seconds

MVO - HI guys!,  GOOD NEWS we are about to tell you about the best boots made this year  so stay tuned to find out more info.

FVO - stay tuned in and listen to it carefully 

Fvo - get rid of your old boots and get the new pair of NIKE MERCURIALS

Fx - fans chearing)

MVO - SO ORDER YOUR PAIR NOW!

Client

KFC cool sunday

Purpose of this campaign

The purpose of this campaign is to sell the product to my target audience this would make sure that my product is sold their for this would raise the awareness of my item, you get special offers with the new drink could COOL SUNDAY like when you buy the drink you will get free fries with it. This would also be a form of promoting sales and special offers, I would increase the marketing of my product plus because of the advert the radio advert would gain money from it their for the seasonal awareness would raise.

 Unique Selling Point 

The unique selling point of my product is that it is the only to get free fries with them.

   Placement  

The placement of my advert would be on kiss 100 because my target audience is young people aged from 14+, this advert would be played during the week day and from around the times of 1pm to 8pm.

   Production Roles  

  Director : Organising and telling people their very own roles on the day

Writer : who produces the script and who writes it
Editor : who decides to edit and adds Fx's to the music 
Technical Support : Class mates
Voice actors: Straight powerful flow of pace   

Elements of budget  

the budget ill be using for my radio station , paying them out for broadcasting.  I would preferably like to do would be 30 seconds to 40 seconds if needed this is the most reasonable time for my sort of event in my general opinion , reason being is because as for me I would rather present the product to you instead of talking for a short period of time.

Product name: Cool Sunday

Name of advert : Cool Sunday

Style of advert: informal

SCRIPT 1

MVO - come and try the new drink could cool sunday, out now for ONLY a week.

MVO - if you miss out now you will regret it!
Fx - (f)

MVO - Fx  - so come now to the store and get yourself a cool sunday

the Style: Informal

MVO - HI guys!, have you been looking for new boots because you lost or ripped your old one they stay tuned to find out more info.

FVO -  you heard it here first , stay tuned in and listen to it carefully 

Product name:chocolate sunday

Name of advert :chocolate sunday

Style of advert: simple

SCRIPT 2

MVO - we have now made a new ice cream called chocolate sunday

MVO -it taste so cold and smooth in your mouth

MVO - this is something you don't want to miss out

MVO - so come on down and get yourself one

the Style:  Simple

MVO - HI guys!,  GOOD NEWS we are about to tell you about the best boots made this year  so stay tuned to find out more info.

FVO - stay tuned in and listen to it carefully

MVO - out now in all shops

AS1 NEW DAVE radio station

radio commercial production Transmitter	Takes your broadcast message from your studio room, encodes it as sine waves and transmits it as radio waves.
Receiver	The receiver receives the broadcast message and decodes the radio sine waves (simply put, a radio set).
Antenna	For sending radio signals. Required one each for transmission and receiving of radio waves.
Transmission Lines	Used to transfer radio signals from one location to another. (say from the studio to the location of transmitter)
Audio Processor	Used to improve and optimize the quality of sound to be broadcast. These days inexpensive software programs undertake this function.
Connectors	For connecting various equipment’s to each other.
Interface panel remote control	Interface panel is used to input broadcast data into transmitter (Basically an interface between studio and transmission site). Remote control is required to be able to feed those data from far off (say from your studio)
Cable	For connecting equipment’s located at a distance from each other.
Equipment Rack	For holding all equipment’s in a stable, secure and logical manner.
Power Protection equipment’s	To supply power and protect the equipment’s from unwanted power fluctuations.
UPS	For uninterrupted power supply. The S0 is a high quality yet simple to operate radio broadcast mixer ideally suited to community radio stations, for educational purposes and for internet radio. Easy to understand, the S0 includes a telephone hybrid for making and recording telephone calls and a 3.5mm stereo jack for plugging in an mp3 player. The addition of a USB port allows for recording to a PC and for playing a PC automation system directly through the mixer. The headphone outputs have a built in limiter to offer hearing protection and the studio speakers mute when a microphone fader is open, with automatic mic live sign switching.  The S0 allows presenters and DJs to be up and running quickly with a fully featured radio studio mixer. http://familypsalms.com/equipment/

wwww.careerpage.org/jobtypes.php

Radio Jobs

ACCOUNT EXECUTIVE - The person who sells advertising time and works closely with businesses to help them market themselves to the station's listeners or viewers.

ANNOUNCER - Announcers are a radio station's "voice" and are often the people with whom the public identifies. This person introduces programs and music, reads commercial copy and public service announcements, and is involved in the overall public presentation of the station.

CHIEF ENGINEER - The chief engineer is responsible for the technology necessary to put the station's broadcast on the air. The engineer works to maintain broadcasting capabilities and provide quick solutions to problems that may arise with the transmitter, tower, satellite receiver and other related equipment.

COPY WRITER - This staff member writes commercial and promotional copy in support of the station's sales, marketing and promotion efforts.

GENERAL MANAGER - The person responsible for the overall operation of a station. This position requires business knowledge, leadership ability and a technical understanding of how a station operates.

GENERAL SALES MANAGER - This person hires and supervises the sales staff, reviews programming for the best sales opportunities, develops sales plans and goals, oversees billing, studies and understands the station's market and approves all sales promotion campaigns. Some stations have multiple levels of sales managers, including National, Regional and Local sales managers who focus on various aspects of sales.

MAINTENANCE ENGINEER - The maintenance engineer installs and performs preventive maintenance on the station's control consoles, boards, recording equipment, microphones, and a wide variety of other station equipment and electronic systems.

MUSIC DIRECTOR - This person manages the station's music library and works with the program director in selecting new recordings to be played as they are submitted by record companies.

NEWS DIRECTOR - The news director runs the news department. The news director assigns stories to reporters on staff, monitors the wire service and is involved with identifying the important news issues within the community.

PRODUCTION DIRECTOR - The production manager assigns announcers, schedules studios, arranges recording sessions, produces commercials, and directs programs.

PROMOTION DIRECTOR - This position promotes the station's image, programs and activities. The promotion director works closely with the program director to create on-air promotions and also with the sales department in securing new clients and maintaining current advertisers.

PROGRAM DIRECTOR - Responsible for the entire on-air product, the PD governs the sound of the stations. With control over production, talent, work schedules, and program schedules, the PD's programming objectives support the goals of the general manager and the general sales manager.

RECEPTIONIST - The duties of the receptionist vary according to the size of the station. This position is ideal for understanding all the aspects of how a station operates.

SALES ASSISTANT - This position offers support to the sales staff and managers by handling much of the office work, including drafting proposals, which allows the sales staff to focus on meeting with clients and developing business.

SPORTS DIRECTOR - This position is similar to the news director position. Sports directors often handle the play-by-play coverage of local sporting events. Stations that do a lot of sports sometimes hire a "color" announcer to complement the play-by-play talent.

TRAFFIC DIRECTOR - Collects data from other departments in order to prepare a minute-by-minute schedule for the broadcast day. The traffic person is the daily link between the sales department and programming department, keeping up-to-date commercial time availability. The spaces used are big areas because their for they can have more space for my equipment and the signal in the room would be good their for the broadcast would be clear. Creative Producer Radio producers are the organised and creative people whom co-ordinate the content of radio shows. The presenters are the main attention of any production, but without the producer the production wouldn't exist as they determine the structure of the broadcast, makes sure that everything sounds perfect, manages the production team and makes sure everyone knows what they are doing. Recording Engineer A recording engineer works in recording studios making sure there are high quality sound recordings, for the entertainment industry. The complex equipment to reproduce music, dialogue, sound effects and other audio content to the highest quality. A recording engineer will set up the performer's equipment and instrument in the studio, manage the sound levels and dynamics, record the sound, mix tracks on tape and then edit the recording into a final mastered product. Copywriter A copywriter works with an art director or an advertisement. They work with client briefs to develop and produce an advert. The copywriters are responsible for the content of the adverts as they compose advertorial contents such as slogans, tweets and scripts for a radio advert. Voiceover Artist Voice over artists work within commercials promotes a product, delivering a message. The particular voice over artist is often hired because of how their voice is and how it relates to a product. Some clients hire celebrities for their adverts because of the "Star theory" as people may buy a product because their favourite singer is promoting it. Radio rooms control room is were all the main equipment they would use in the radio station such as the computers etc and where everything is mainly recored. live room is a much bigger room which is made for bands and that t is made out of wood it is made out of wood because the sound bounces of the walls making it sound better. vocal booth is a small room, dead sound which is were the people go to recored and in there the sounds are really flat and plain  production library A production music library would be used by DJs and producers in radio shows, maybe a sound of laughter, or a Fx as  time being hit when someone tells a joke, they are those sudden little sounds that can be thrown in to make someone laugh and make a show more enjoyable. For instance with Kiss, they throw their jingle of Kiss in the middle, or at the beginning or the end of a song, to stop people taking their mixes and tracks and putting them in their own sets, radio shows, etc, but as well as this, they could use the looped sounds and music libraries for these purposes to add to their jingles and their brand advertisements. Out sources out sourcing is when you send your work out for someone else to work on it for example you can send your work to a artist to work on.